The price range of Leoguar’s electric bikes for sale covers from ¥8,800 to ¥38,500. The core differences stem from the power system and material technology: The entry-level CityRide 2.0 (¥8,800-12,500) is equipped with a 350W hub motor (torque 65N·m) and a 48V 10.4Ah lithium battery, with a NEDC range of 120km (load capacity 75kg/ average speed 20km/h), suitable for short commuting. The mid-range series UrbanX Pro (¥15,800-24,900) is equipped with a 750W mid-mounted motor (torque 95N·m) and a 750Wh solid-state battery. The range has been increased to 250km (measured by German TUV), and the charging time has been shortened to 1.8 hours (efficiency 92% in a 30℃ environment). The flagship model X7 Hyper (¥32,000-38,500) adopts a 1500W vector control motor (torque 125N·m) and a 1.2kWh ultra-thin solid-state battery pack. It still maintains 91% capacity (EN 13829 standard) at a low temperature of -20℃ and has a peak power density of 450Wh/kg.
The technical drivers for the price difference include: frame material (the cost of the aluminum alloy model is ¥1,200 vs that of the carbon fiber model is ¥6,800), intelligent system (the development cost of Autopilot 4.0 accounts for 18%) and battery technology (the cost of solid-state batteries is 2.3 times that of lithium batteries). Take the X7 Hyper as an example. Its T1000 carbon fiber frame (with a tensile strength of 7.5GPa) passed the ISO 4210 fatigue test (with a deformation of 0.18mm after 100,000 vibrations). Combined with the six-axis gyroscope (with a control accuracy of ±0.8%), the energy consumption efficiency was increased by 41% compared to the basic model.
Maintenance costs and subsidy policies affect actual expenditures: The average annual maintenance cost for the entry-level model is ¥485 (including 2 tire changes +1 maintenance), and the total holding cost for five years is ¥11,285. The flagship model, due to its modular design (92% of components can be replaced independently) and 5-year warranty, has an average annual maintenance cost of only ¥185. The government’s new energy subsidy (up to ¥2,000) reduces the actual purchase cost to ¥36,500. According to a survey by J.D. Power, the five-year residual value rate of the flagship model is 68% (42% for the basic model), and the return on investment (ROI) reaches 143% (calculated based on an average daily 35km/ 8-year life cycle).
The promotion strategy dynamically adjusts the price range: During the limited-time event in Q3 2025, UrbanX Pro is directly discounted by ¥2,500 (current price ¥13,300), combined with 24-month interest-free installments (rate 0.38% per month) and carbon credit refunds (up to ¥800), making the actual monthly payment as low as ¥520. European market data shows that such promotions have increased the conversion rate by 29%, and the average transaction value has risen from ¥15,200 to ¥21,800 (Adobe Analytics statistics).
The cost-performance analysis model shows that mid-range models (¥15,800-24,900) account for 63% of the sales volume, and their unit range cost (¥0.21/km) is better than the industry average (¥0.35/km). Take UrbanX Pro as an example. The 750Wh battery pack has an energy consumption efficiency of 10.2Wh/km (with a load capacity of 90kg) in mixed road conditions, saving 26% of electricity charges compared with competing products at the same price (13.8Wh/km). If government subsidies are included, its total cost over three years (¥18,750) is 59% lower than that of fuel-powered motorcycles (calculated based on an annual ride of 8,000 kilometers).
Market data validates price competitiveness: In the first half of 2025, Leoguar achieved a market share of 28% in the ¥15,000-25,000 price range (Counterpoint data), with a user NPS net promoter score of 79 points (industry average 52 points). Its intelligent price comparison tool shows that the five-year holding cost of the X7 Hyper is ¥12,400 lower than that of the flagship model of its competitors (calculated comprehensively based on insurance, maintenance and energy). The core advantages come from the solid-state battery life (attenuation ≤15% after 1,200 cycles) and the self-healing coating technology (scratch repair rate 92%).